A MASTERCLASS WITH JODI-KAY EDWARDS
Building in Public
Create content that turns your everyday life, point of view and camera roll into a personal brand people want to follow.
SHOW ME HOWLET’S BE REAL
You probably fall into one of these two categories.
You’re pretty good at documenting.
You catch the moments.
You have the photos.
You have the videos, but you’re ready to get better at storytelling and turning these moments into content that builds a community of people that like, know, and trust you.
You’re not documenting enough because you don’t want to.
You’ve thought about your content plan for a second, but didn’t have the creative vision to pull out your phone.
So you enjoy every single moment, which is great. I love that for you.
But what I don’t love for you is when you get home and say:
“Wait. I don’t have anything to post.”But you know building a personal brand is more than just having “something to post.”
Whether you’re a founder selling products, services, or software, or a creator building influence, you know the importance of building a community that likes, knows, and trusts you enough to take the next step.
GET STARTED
IF YOUR CAMERA ROLL LOOKS LIKE MINE
You already have more material than you think.
You don’t need another sleepless night planning a rebrand, or another morning staring at your camera thinking, “What am I supposed to say today?”
You need a simpler way to see the content you already have. Inside this masterclass you’ll learn how to identify the different types of edits you can make, using storytelling formulas that make posting content faster and easier.
Some content gets people to watch you. They’re entertained. They’re curious. They might even hit like. But other content makes people feel like they’re in it with you. This is when they have something to say, they want to follow what happens next, and they start feeling like they’re part of something.
That’s the difference between getting views and building relationships. Different types of content creates the kind of engagement that makes people feel connected to what you’re building.
SHOW ME HOWWHAT NEEDS TO CHANGE
Instead of asking, “What should I post?”
I started asking a different set of questions based on what I wanted my audience to know, feel, believe, or do.
That level of intentionality became a filter for my storytelling. With this mindset my camera roll became a content bank, of pictures and videos waiting to be paired with a thought or story.
CONTENT IS EVERYWHERE
You just have to know what you’re looking for.
Moments like observing personalities in a meeting, eating lunch somewhere new, getting ready or joking around with a friend are all part of the human experience.
When you know which moments create conversation, these are the moments you’ll be able to flag for content that builds community. Your camera roll or media library starts to look less like a collection of unorganized random media and more like a library of conversation starters waiting to be shared.
My name is Jodi-Kay Edwards.
I’ve spent the last decade supporting founders and brands with their brand marketing strategy.
I’ve also built my own half-a-million-dollar brand by learning how to monetize my perspective and turn the everyday moments, experiences, opinions, and ideas around me into content that people actually cared about. This content strategy has resulted in millions of views that drove brand awareness, paid opportunities and increased revenue.
Now I’m teaching you the same strategy I’ve shared with Fortune 500 companies and celebrity founder brands!
This masterclass will take you from overwhelming camera roll to intentional content library.
This
- Staring at your content drafts with no clear direction.
- Posting without actually building community.
- Taking way too long to film one video.
- Accidentally going viral with no understanding or process for how to do it again.
This
- Knowing what your content is supposed to accomplish.
- Building a community you can build real relationships with.
- Filming yourself quickly without requiring a whole production.
- Creating content that people want to click, follow, buy, or come back to.
THIS IS WHAT HAPPENS
WHEN IT CLICKS.
